![]() ![]() In fact, this may be the closest thing to nirvana that devoted basketball followers of all ages get to without having to pay for a ticket to heaven. This is a fan and brand’s dream come true whose religious like status cannot be underestimated when it comes to awareness, engagement and bragging rights. The first key difference is March Madness. Funny how the brain can trick you into thinking differently without you realising it … So with this as the background, I would like to share four key differences that although I have always known, the true reality of each of them within a sports context only hit home once I returned to the motherland. With this cataclysmic shift in reality comes a marked change in how one (in this case, I) perceive things, especially when looking at the sports industry. I am American (a Boston native) but proudly consider myself to be teetering on Euro trash status given that I have lived the majority of my life abroad and most of that time working across sports, entertainment, strategy, sponsorship and brand experience. Four months ago I moved to D.C., having spent the past 30 years living in Europe. ![]()
0 Comments
Leave a Reply. |